The interdisciplinary project Identifikuj me (Identify me) is a public educational program that researches the influence of the development of communication technologies, and above all, their role in the creation, dynamics and expression of social identities (gender, political, subcultural).

Performing identity is a question following the history of information-communication technologies, from the telegraph and telephone, to radio (Orson Welles and his War of the Worlds) and television (the presence of visual mass media-moving image), up to the world wide web and applications for data exchange. During the 90's, the Internet was labeled with a sentence “On the Internet no one knows if you're a dog”, reflecting on the possibilities of anonymity/obfuscating/freedom of expression that the new communication medium carried with it. Texts such as A rape in Cyberspace and Cyborg Manifesto offer us a picture which, in a media archeology sense, gives us a basis for understanding different streams of identity practices during the course of the world wide web. A certain technopositivism towards the role of social networks in mobilizing people during the Arab spring protests on the one hand, and the coming into existence of Wikileaks and various hacker groups offer us controversial information on the role of these networks in our daily lives. Identities born out of online culture such as Anonymous, talk about the need for obscuring one's identity in order to “act” in activism. With the commercialization of the world wide web, a market for online identities also fruitfully develops http://www.fakenamegenerator.com/ .

As the Internet fast forwards into every aspect of life, and a growing number of people have access to it on an everyday basis, with the development of ICT, the importance of documenting and archiving diigital practices increases. The dynamics of expressing and experiencing personal and group identities with the advancement of technologies can only be understood when digital material becomes tangible and accessible, and the accessibility of data varies over time and service, becoming an increasing issue within Internet governance debates and laws. The project Identifikuj me collects the experience and works of different social science, art, technology an activism individuals and collectives into an interdisciplinary exhibition, publication and discussion, with the intent of publicly opening these questions from diverse contexts, historic as well as contemporary, and shed light on identity and privacy challenges, borders and shapes in the technological society of today. Spaces of identity practices will include topics such as anonymity as identity, offering potential for collectivity, which in return questions notions of authorship, cenzorship as forced identity, including various TOS policies, the question of personal data as identity in regards to privacy vs profit, conflict as identity, especially in the context of growing online misogyny, the technological aspect of gamifying personal identity practices and prosumption, as well as changing perceptions on hacker identities over time.

Identifikuj me is realized as a group interdisciplinary exhibition with a film program in Gallery 12 HUB in Belgrade, Serbia, film program and a public discussion, mapping out streams of thought in online identity practices. This is a project purposely mapping out different issues surrounding everyday technology such as data security, privacy, and the background of our digital shadows1 as a starting point towards a broader research into specific topics. The long term goal of this project is to create a research archive on the subject of identity practices and to realize a further interdisciplinary collaboration with the goal of conducting larger educational programs.